There & Snack Again:
A Totino’s Pizza Roll Tale
Creative Influencer Campaign
A sponsored series of D&D streams set in a fantasy Pizza Roll universe where marinara is magic.
Services
Creative Direction, Pipeline Management, Photography, Modelmaking
Tabletop gaming is a fast-growing vertical on Twitch, and Totino’s unique identity made them the perfect brand to bring a custom RPG to life. The crew naturally leaned into the concept of friends and audience coming together to embark on a ridiculously imaginative and engaging adventure.
Components
Three 2hr weekly Influencer streams with full streaming overlay suite
Tune-in ad media ft. original 3D animation
Social media support ft. photoshoot and design promos
Teammates
Program Manager: Arya Azar
3D & Animation: Kevin Tang
Designer: Michael Pinciotti
Talent: Brotatoe
WHY IT'S AWESOME
Like mozzarella & tomato, this was the perfect combination of having a client who supports experimental ideas, and working with a team with a diverse set of skills.
The concept was so strong and fitting that it allowed everyone to feel inspired, excited, and run with it in their own way.