Our Heritage 5K

CHARITY RACE

A 3-mile fun run guiding participants through 14 historic AAPI landmarks in San Francisco.

Services

Creative Direction, Event Design, Operations, Emcee (!)

The nonprofit I co-founded held a running event that has become an annual tradition, the first of its kind in San Francisco—an event that’s inclusive, enlightening, dynamic, and fun. An event that reflects how much Asian history is intertwined with this city. We celebrate these places that past generations have dreamt into existence for us.

Components

Brand, concept, execution
Digital and social event collateral
Volunteer management
Runner experience
Safety planning
Sponsor relations

Teammates

My fellow AAS cofounders:
Hudson Liao
Jeremy Jong
Beth Wan
Zeien Cheung
Dan Ang

A historical photo of friends on a porch inspired the look & feel of the event.

It was taken not long before the Japanese residents were sent to internment camps. I used this then/now photograph theme to really surface and capture all of the complex emotions we have.

Designing for activism is a new challenge for me, and often sends me into an existential spiral. How do I convey pride and heritage without being cheesy? When does a respectful reference cross the line? But it’s important to ask these questions.