Sleep Program Improve

 
Product

A clinical sleep program that uses animated experiences to guide patients towards better mental health

Screen Shot 2023-08-29 at 3.03.49 PM.png
 
Services

Creative Direction, Narrative Design, Prototyping, User Research

 

Our mission is to make mental healthcare available to more people— so this older product needed a grand content update to improve accessibility and comprehension.

We audited, researched, and revamped everything from scripts to character design, from animation to interactive modals. We wanted to address current concerns as well as implement future-forward changes.

 
Components

  • New scripts and storytelling

  • AI production prototyping

  • Rebrand

  • UX, narrative trees, and logic

  • Animation production

  • User research to test comprehension, accessibility, and interest

  • Content vetted by clinical and regulatory parties 

TEAMMATES

PM: Nate Visconti
Art Director: Catherine Song
Animator: Norm Konyu
Clinical: Kimberlye Dean

 
Hand holding an iPhone showing the Sleepio app's screen of Help Me Sleep menu

This was a complex project, so happy to share more about my experience upon request!

An app menu screen showing popular methods for people falling asleep, then the app becomes a fake fighting game where a person is battling against a sleep monster.
A screenshot of an app feature that shows a birthday candle with a birthday message. A woman (me) on the right blowing into a mic, and the candle flame blows out, testing this code prototype.
A minimalistic cartoon of a girl checking her phone.
3 screenshots showing options for a user commitment feature: "Make a pledge," "Make a promise to youself," "Small action, huge impact."
A screenshot of a Miro board showing working notes and a version of the script of the previous intro video. 
WHY IT'S AWESOME

Creating content that’s not only compelling and accessible, but effective.

There’s intention and research behind every creative decision. And these decisions are motivating more users to continue and complete their sleep health journey!